About Natalie
I find the throughline—and turn it into marketing that moves people.
I’m Natalie Mazanowski, founder of MazFuel. 15+ years in marketing, across consumer products and higher ed, in-house and agency-side, taught me the throughline is rarely obvious. It’s usually where what you offer, what your audience actually values, and what your competitors aren’t saying overlap. I build the strategy around that intersection.
I founded MazFuel to give clients direct access to senior leadership and a team built around the work.
Experience
A wider view makes the strategy sharper.
That range brings both breadth and depth across marketing strategy, integrated campaigns, digital advertising, websites and UX, AI, and operations. I’ve done the individual pieces myself, which helps me see how they connect and what the complete work requires.
Depending on the work, I can deliver it directly, lead your team, or build and direct the right team around it.
Years across strategy, execution, and teams
Specialized Expertise
Where my experience runs deepest.
AI Visibility & Reputation Management
Show up how and when you need to—at every stage of the decision.
- Built and brought AIO, AEO, and GEO services to market.
- Delivered them for clients ranging from small businesses to large public universities.
AI Enablement & Custom Tools
Put AI to work across your organization.
- Led company-wide AI adoption, governance, and controls.
- Built a proprietary AI recruiter system, spanning chatbot, SMS, voice call, and ringless voicemail, currently serving more than 35 clients each year.
Digital Advertising Strategy & Management
Reach the right people, build demand, and drive measurable growth.
- Fifteen years leading digital strategy across clients, campaigns, and channels.
- Managed $7 million in media spend.
Enrollment Marketing
Build marketing around how students and families actually decide.
- Fifteen years in higher education, including institutional roles at large public, small private, and adult-focused colleges and universities.
- Seven years serving more than 100 institutions across the country—developing solutions, leading campaigns, and delivering best-in-market results.
Ways to Work With Me
Choose the level of leadership and support your work requires.
Focused Engagements
Bring me in to evaluate an opportunity, develop a strategy, or provide senior guidance in one of my areas of expertise. Typical engagements may include AI visibility, AI enablement, audience strategy, paid digital, UX, marketing operations, or campaign planning.
Full-Service Marketing
Engage me to develop the strategy and lead a major campaign, website, custom system, market initiative, or transformation effort through execution. I can lead your internal team, direct external partners, or assemble the additional capabilities the project requires.
Fractional Leadership
Add senior marketing, digital, or innovation leadership during a period of growth, transformation, transition, or increased organizational demand. I can help establish priorities, guide teams and partners, strengthen operations, and advance important work over time.
National Media Capability
Senior-led. Built to deliver at scale.
I lead the strategy, direct the execution, and take responsibility for the quality and performance of the work.
Through MazFuel’s partnership with USIM, clients gain national media planning, buying, and audience intelligence alongside the direct accountability of working with me. I add specialists across creative, content, web development, technology, PR, and other disciplines as the work requires, all aligned around one strategy.
MazFuel Values
The work matters. So does how we get there.
See What’s Possible
Start with curiosity. Look at the audience, the market, and the opportunity from more than one angle.
Make It Clear
Find the signal in the noise. Turn complexity into a direction people can understand and act on.
Create Momentum
Turn ideas into decisions and decisions into action. Keep meaningful work moving.
Be Candid
Ask hard questions. Share honest perspectives. Say what the evidence and experience support.
Find a Smarter Way
Use strategy, creativity, and technology to find a better answer—or build one.
Keep People at the Center
Remember who the work is for and who is doing it. Build with empathy, respect, and care.
Bring Joy to Serious Work
Joy creates energy, curiosity, generosity, resilience, and better ideas. Ambition and joy make excellent collaborators.
Let’s make something meaningful.
Tell me what you’re working toward. We’ll start there.