Digital Advertising Strategy & Management
Reach more of the right people—and turn attention into action.
MazFuel plans and leads paid media campaigns built around your audience, your goals, and the decisions that drive growth. Natalie has led digital strategy for fifteen years and managed $7M in annual media spend, backed by national-scale planning, buying, and optimization capability.
Outcomes
Create meaningful movement at every stage of the audience journey.
Paid media can introduce your organization, build demand, strengthen consideration, and create a clear path to action.
Build awareness with the audiences that matter
Expand visibility among the people most likely to need, value, or influence the decision around what you offer.
Generate more qualified demand
Use audience intelligence, targeting, and channel strategy to attract people with greater potential to engage and convert.
Turn attention into action
Connect media, message, offer, and digital experience around the actions that matter to your organization.
Improve performance throughout the campaign
Use timely data, testing, and optimization to strengthen results and direct investment toward the greatest opportunities.
Capabilities
Connect every media decision to the outcome it needs to create.
MazFuel brings campaign strategy, audience intelligence, media activation, and performance management together under one connected approach.
Campaign Strategy & Architecture
Define what the campaign needs to accomplish and create the strategy connecting audiences, messages, channels, investment, and action.
- Business, marketing, and enrollment objectives
- Audience and decision-journey strategy
- Market and competitive analysis
- Channel and investment strategy
- Messaging, offers, and conversion paths
- Campaign KPIs and success measures
Audience Intelligence & Targeting
Develop a more complete understanding of who the campaign needs to reach and how to reach them effectively.
- Audience research and segmentation
- First-party data and list-match strategy
- Demographic, behavioral, contextual, and geographic targeting
- Custom audience development
- Competitive and market intelligence
- Reach and audience-opportunity analysis
Integrated Media Planning, Buying & Activation
Build and manage the right media mix across platforms, formats, audiences, and stages of the journey.
- Paid search
- Paid social
- Programmatic display and video
- Connected television and streaming video
- Streaming audio
- Retargeting and direct-response media
- Digital out-of-home and broader integrated media when appropriate
Measurement, Optimization & Growth
Understand what the campaign is accomplishing and continuously improve its contribution to your goals.
- Campaign dashboards and performance reporting
- Audience, creative, channel, and conversion analysis
- Attribution and lift analysis
- Media-mix and budget optimization
- Ongoing testing and real-time campaign refinement
- Strategic insights and recommendations
Established National Media Partnership
Senior-led strategy, backed by national media strength.
Natalie leads the strategy and connects the campaign to your broader marketing and business priorities. MazFuel's partnership with USIM adds a full-service national media team, advanced technology and data science, audience intelligence, and sophisticated analytics. Clients gain national scale and direct accountability in one connected engagement.
Enrollment Marketing Expertise
Move prospective students and families through the enrollment journey.
Natalie brings deep enrollment marketing and paid digital experience across undergraduate, graduate, transfer, and other student audiences. She understands how students and parents discover, explore, evaluate, and act—and how media, message, digital experience, and follow-up work together throughout that journey.
MazFuel connects campaign strategy to enrollment goals, from building awareness and generating inquiries through supporting applications and enrollment.
Build a campaign designed to move your audience.
See what a media plan built around your actual audience and goals could do for your growth.